Thousands can be spent on hosting events but what return do you get from the investment?

Not just the investment of money but the invisible (and normally large) amount of time spent in its preparation. And when the event itself takes place how well does the team perform “on the night”?

Often, you are disappointed. But then why should your colleagues know what to do, what to say, where to stand etc? Have they ever been trained in this specialist area? When you see them huddled together, feeling well outside their comfort zones, don’t be surprised.

This fast-paced CD is the definitive guide to running corporate events.

The topics covered include:

PREPARATION AND PLANNING

• Understanding how your guests feel
• Decide what you want from the event
• Know your guests
• Timings
• The role of the Director of Ceremonies

THE EVENT ITSELF

• Make guests feel welcomed
• Greet your guests
• Create an effective first impression
• Break the Ice
• Remember Names
• Make what you do attention grabbing
• Put together interesting small talk
• Communicate with expertise
• Know where to stand
• Move into groups
• Move from groups
• Excuse yourself
• Behave as a centre of influence
• Raise your profile
• Make introductions
• Move to business talk
• Create the business opportunity
• Make best use of business cards 

POST EVENT

• The Vital team de-briefing
• The collection of information
• Understanding rejection
• Become persistent but not a pest
• Understand how to get past gatekeepers
• Know when to give up