If you are an employee and go networking remember it’s NEVER about the company you represent it’s all about YOU. You are the ambassador for the brand and will be seen as such in the eyes of the people you’re engaging with. No-one ever gets recommended to HSBC, KPMG, or any ‘advice-giving’ businesses; it is only the person who is recommended. Businesses of whatever size are just groups of people and when you attend business events you “are the business”. Behave in the most appropriate way to ensure you don’t damage the brand! It does help though if you are representing a reputable brand.
(Thank you Steve Wight for suggesting this last sentence)
Blog by Will…