Networking and selling are like oil and water, they don’t mix. When you go networking it is simply a platform for creating the opportunity to sell.

Networking is about building relationships and the selling of yourself.  Be interested, not interesting and whilst you are in the middle of a conversation rabiting on about your products and services, think of the acronym, WAIT – WHY AM I TALKING.  All good sales people know that we were given two ears and one mouth, unfortunately not a lot of people realise it was a message from above that we are expected to use them in that proportion.  Creating the right impression by being a good listener can lead to that follow-up call after a networking event with the possibility then, only then, of doing some real business.