When you treat your attendance at business events as seriously as you would everyday business meetings, I believe you will have lots more fun and gain far more opportunities as a result. Surely you would never meet a client or a professional contact or in fact attend any serious business gathering without some planning and preparation? No. So why just roll up at a gathering, conference or any business encounter and hope for the best?
The smaller the event e.g. a dinner or a Saturday afternoon in your client’s executive box at Old Trafford the more important it is you find out about your fellow guests. Before attending events I suggest you ask yourself a number of questions using the table on the following page.
How are you going to get the best out of these two precious hours? How are you going to ensure that you make the right impression? Have you got a clear, concise and interesting answer to the question ‘what do you do?’ How many business cards are you going to take with you? How many “ahaa” moments should you be aiming for?
